Top 5 Play Pass Games Performance in Argentina, Q1 2023

In Q1 2023, the performance of the top 5 Play Pass games in Argentina showed interesting trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at how Disney Coloring World, Pixel Art － Color by Number, Hungry Shark Evolution, LEGO® DUPLO® WORLD, and Peppa Pig: Holiday Adventures performed.

Disney Coloring World from StoryToys Limited experienced a peak in weekly revenue around mid-January with $331, while weekly downloads showed a significant drop from 1.1K at the end of December to 147 by the end of March. Active users mirrored this trend, starting from 1.9K and dropping to 871 by the end of the quarter.

Pixel Art － Color by Number by Easybrain Ltd maintained a high volume of weekly downloads, starting at 21K in late December and ending at 11.4K by late March. Weekly revenue saw fluctuations, peaking at $211 at the end of January. Active users remained relatively stable, ranging between 170K and 140K throughout the quarter.

Hungry Shark Evolution from Ubisoft showed a steady stream of weekly downloads, with a high of 18K in early January and a low of 9.6K in early March. Revenue peaked at $171 in mid-February. Active users remained strong, averaging around 120K, with slight dips and peaks throughout the quarter.

LEGO® DUPLO® WORLD, also from StoryToys Limited, had consistent weekly downloads, averaging around 200. Revenue peaked at $126 in early January but generally stayed below $100 for the rest of the quarter. Active users saw a slight decline from 527 in late December to 396 by the end of March.

Peppa Pig: Holiday Adventures from Entertainment One had the least impressive performance among the top 5. Weekly downloads were minimal, with a peak of just 39 in early January. Revenue was also low, peaking at $71 in late February. Active users declined from 59 at the end of December to just 10 by the end of March.

These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends.